This blog was originally published on the Standards for Excellence Institute® website, for which Maribel is a peer reviewer. As a peer reviewer, she evaluates an organization’s application for compliance with the Standards for Excellence: An Ethics and Accountability Code for the Nonprofit Sector.
You start with the mission – Point A. This is your intent. You want to achieve the objectives – Point B, which is stated in your mission. This is your goal. You then create your annual report, which is a way of showcasing your accomplishments. The fundamental message of this report is demonstrate how well you’ve connected the dots. So why did your annual report miss point B?
Many organizations report on accomplishments that do not address their stated mission, or there is no clear and logical connection between their intent and their achievements. Some organizations measure activities instead of results. I suspect that many find themselves confronted with having to report their accomplishments, and at the time, come up with the best available data that somehow measures what they’ve done. This is a last-minute exercise at displaying such a vital aspect of your organization. I view this as a lack of proper planning at the time you set your mission and improper mapping of those essential points that align your intent with your accomplishments.